Press Release: SMR Worldwide Announces Rebrand to Sprout – New Capital Partners

2 March 2020 2 Min Read

New name reflects the company’s embrace of how customers have come to recognize them–unrelenting innovators on solutions that are secure, consistent, convenient, and green.

CHARLOTTE, N.C., Feb. 24, 2020 /PRNewswire/ — SMR Worldwide, a globally recognized IT Asset Disposition (ITAD) and Electronics Recycling provider and portfolio company of New Capital Partners, today announced the company’s complete rebranding to Sprout. The rebrand includes a new name, logo, website, mission statement, and values to better align the company’s brand collateral with Sprout’s value proposition.

Sprout’s unique service offerings and in-house integrated portal sets the company apart. “We are distanced from the scrappy startup that spun out of a Duke University dorm room,” said CEO Shelly Li. “But despite how far we’ve come, we remain steadfastly dedicated to innovating at the very edge of sustainability and technology. Our new name embodies both our commitment to putting the planet first and innovating every day like it’s Day One.”

Sprout has grown from a single location in 2014 to four processing facilities in 2020 with plans to add one more facility in the United States and one more in Europe over the next 12 months. The company will be introducing capabilities to better enhance the growing needs of enterprise partners. Currently, the company provides an array of software-driven solutions, including data destruction, decommissioning, on-site shredding, redeployment, remarketing, recycling, and more for the world’s most security-conscious companies.

“Our new brand symbolizes continuous growth and innovation,” said HR & Compliance Manager Suzanne Griffin. “Sprout is a name that represents what we do and will allow us to grow into new areas as we scale. Overall, we feel that this brand is more accessible and better aligns with our objectives as a company.”

About New Capital Partners

New Capital Partners (NCP) is a private equity firm comprised of former operators headquartered in Birmingham, Ala. NCP makes investments in niche technology and services companies in the healthcare, financial and business services industries. Leveraging our extensive operational experience, NCP helps create significant value in portfolio companies by cultivating true partnerships with management teams and focusing on one core goal: Building Great Companies. For more information, please visit[1]

About Sprout
Sprout’s mission is to revitalize yesterday’s technology, together with our enterprise partners. We are laser-focused on delivering the best turnkey ITAD programs from end-to-end, protecting our partners’ brand and reputation while minimizing environmental impact.

Media Contact Info:
Name: Alex Cummings, Marketing Specialist
Organization: SMR Holdings, LLC dba Sprout
Company URL:[2]
Address: 613 Bond Street, Statesville, NC 28677

SOURCE: Sprout


  1. ^ (
  2. ^ (
  3. ^ Back (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.