Scorpion Announces Rebranding, Affirms Commitment to Clients

Press release content from PR Newswire. The AP news staff was not involved in its creation. https://apnews.com/press-release/PR%2520Newswire/c4e26a33d633c41972571c7f282f2fe6 Click to copy VALENCIA, Calif., Jan. 21, 2020 /PRNewswire/ — Scorpion, a leading marketing and technology company, announced today a rebrand to its visual identity and mission that reflects a deep dedication to client success and relationships. Coinciding with the unveiling of the...

READ MORE Scorpion Announces Rebranding, Affirms Commitment to Clients

How Public Relations Works

Public relations professionals work to obtain free publicity for their client. Traditionally, that’s done by sending press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a “human interest” angle. A PR professional crafts press releases...

READ MORE How Public Relations Works