Category: Corporate Rebrand

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements for effectiveness, the best ones...

If you’ve already planned to overhaul your website with your new brand, and to apply this new branding to your LinkedIn page, Facebook page, Twitter account, YouTube Channel, Google +, Instagram, Pinterest, then you should also do a good preparation of your media announcements. The standard channels and tools for announcing business rebranding include: press release distribution awareness advertising and...

This is one of our most popular posts. We updated it Feb. 26, 2019, to make it even more relevant. We hope you enjoy it!  PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists[1]. Do these changes signal a shift away from the press release? Not at all!...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.